RICHARD ESLING: Muscadet re-invents itself
The French dry white wine produced in the Western Loire valley, not far from the Atlantic Coast, has been around for a long time, not just in France but also on the UK market.
It’s one of those wines which wine-drinkers of ‘a certain age’ remember alongside such names as Mateus, Black Tower, Beaujolais and Corrida. Some of these, of course, were or are, brand names for large volume wines produced for a market need at the time. And very successfully too. But most are now names which are not on everybody’s lips, as both tastes and fashions have changed.
A brand is a brand and has its place and time in a market, but Muscadet is a wine type and region and as such is far more complicated and enduring.
Advertisement
Hide AdAdvertisement
Hide Ad